Head Of Marketing & Communications

Expiring today

£45000 - £55000 per annum
21 Feb 2019
21 Mar 2019
Kyle Weeks
Experience Level
Contract Type
Full Time
Head Of Marketing & Communications role for a higher education establishment based in Exeter

Client Details

Our client operate in higher education


The Key responsibilities for the Head Of Marketing & Communications include:

* Lead on the integrated College global marketing and communications strategy,including brand, digital marketing, channel management and stakeholder engagement
* Produce an annual marketing plan alongside associated budget maximising ROI
* Support portfolio and product development and advice on commercial and income generation opportunities or other specialist expertise as required
* Identify market research and consultation requirements to support activity
* Lead the implementation of major projects, programmes and process improvements
* Manage a team of mixed specialisms and responsibilities
* Build and support effective relevant relationships across all areas of responsibility
* Undertake competitor evaluation and benchmarking
* Monitor new developments in marketing practice within the sector and beyond


The Successful Head Of Marketing & Communications:

* Educated to degree level or equivalent in a relevant subject or demonstrable evidence of substantial professional work
* Recent significant experience in a leadership role in marketing ideally with a mix of both private and public sector environments
* Experience of creating marketing strategies
* Experience of broad cross functional and collaborative working in a large organisation
* Excellent understanding and experience of implementing a wide range of marketing approaches and techniques
* Excellent understanding of wide variety of communication channels including social media
* Strong team leadership and management experience
* Client management skills to build constructive relationships and keep stakeholders on board with plans and approaches
* Sound analytical and organisational skills
* Ability to understand complex data sets and draw conclusions from multiple sources of information.
* Effective change management skills, including the ability to set out the rationale for change, establish buy-in and prepare, develop and equip colleagues to engage positively with change initiatives

Job Offer

Basic Salary between £40,000 - £55,000