ASSISTANT BRAND MANAGER - FMCG

Expiring today

Location
England,Lancashire,Preston
Salary
Up to £26000 per annum + Bonus
Posted
19 Feb 2019
Closes
19 Mar 2019
Ref
81330
Contact
Nicky Price
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
My client, a fast moving global consumer brand in Preston is looking to recruit a Assistant Brand Manager to join their dynamic marketing team. If you have some marketing experience within consumer products, whilst working in a retail/consumer sector then please get in touch!

You will be responsible for developing and managing a variety of critical marketing activities to increase brand awareness, support retail marketing initiatives, and lead social and public relations for the brand across Europe. Specifically, this person will assist in the development of marketing materials and brand expansion initiatives in our European markets.
Responsibilities:
Collaborate and support sales initiatives and executions around new product launches, core brand and product retailer initiatives and advertising strategy
Develop consumer and trade literature and materials to support planned and ad-hoc initiatives
Assist in the development of launch plans for new product innovation, new product consumer positioning and business strategy around strategic retail and in-market initiatives
Take ownership of smaller NPD projects from project establishment through to launch
Develop and manage all marketing communication materials for retail customers and consumers for online and mailed executions
Coordinate planning & execution of digital, PR, and social marketing communication, programming and events through internal marketing department and agency partners
Manage all of company's web and social platforms and partner with external agencies to monitor and continue the engagement with consumers across Europe
Management includes content creation, planning and execution of all digital platforms and ensuring campaigns are integrated with PR initiatives
Lead Public Relations internally and manage external PR agency activity on the brand
Work includes briefing press releases/editorial and PR campaigns. Monitor all cuttings, monitoring and updating social media networks, and preparing and fulfilling competitions
Assist Tradeshow Manager in planning and attending events and tradeshow activities as needed
Serve as the brand contact for the brand performance and market analytics across all channels
This includes the analysis of market performance-based data
Measure performance of marketing activities to help marketing and agency teams optimize planning and spending
Manage the development and implementation of artwork for packaging and displays to ensure that top quality materials are delivered in line with specification and to deadline
Manage all translations for EU materials and ensure final materials are delivered as required
Lead weekly agency calls to progress ongoing projects

Key Requirements:
Bachelor's Degree or equivalent desirable
Relevant marketing experience, full marketing mix within either fmcg, consumer products (b2c) or retail
Knowledge & hands on experience of social media.
FMCG brand/trade marketing experience
Strong leadership skills and confidence working cross functionally with colleagues at all levels to manage and complete projects
Results oriented approach with a proven ability to execute projects from start to finish, working through functional and business barriers as needed
Strong team- player - able to effectively participate and motivate others working within a team environment
Organised and able to multi-task in order to manage and balance multiple projects at one time
Excellent written and oral communication skills; able to present to all levels within the organisation as well as customers
Demonstrates the ability to be analytical and creative when needed
Retail experience within grocery & mass merchandising distribution channels - desirable
Proficient in the use of Microsoft office (Word, Excel, and PowerPoint)
Benefits:
Salary up to £26k + Bonus (annual & quarterly)
25 days + bank holidays
37.5 hour week, finish early on Friday 1pm
8.30am-5pm
Pension

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