Senior Brand Manager

Location
England,London
Salary
Negotiable
Posted
18 Feb 2019
Closes
18 Mar 2019
Ref
13993506/001
Contact
Stacey Dow
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Working directly into the Head of Brands, you will be responsible for developing and executing the brand strategy, with the creative development and innovation strategy being your primary focus.


Client Details

A leading FTSE 100 FMCG company


Description

As Senior Brand Manager your responsibilities will include, but not limited to:

* Leading the Innovation and New Product Development process for your allocated product category
* Lead strategy and development of new products
* Develop pipeline of next generation products that will generate growth
* Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
* Create breakthrough communications that will build brand equity and drive long-term growth for the business
* Develop a deep understanding of the consumer and leverage consumer insights to drive brand equity
* Managing Brand Budget and agency relationships (Packaging & Creative)
* Working closely with the category marketing team to ensure strong in market execution of the wider company Strategy


Profile

The successful candidate will be able to demonstrate the following skills and attributes:

* An established Senior Brand Manager with a proven track record of brand growth within FMCG
* Bachelor's Degree required
* Ability to work with external marketing agencies
* A proven delivery of brand innovation
* Exceptional communication skills, with the ability to simplify and deal with all kinds of different stakeholders
* Strong strategic capabilities within marketing strategy development, situational and trend analysis and creative campaign development
* Highly organised, structured and always have an overview of all the deliverables.
* Ability to bring multiple projects to a successful ending within the given time frame and to work well and lead cross functional teams


Job Offer

Senior Brand Manager

London

* A competitive salary plus additional benefits
* High level of autonomy and ownership

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