Customer Marketing Executive

Location
England,London,City of London
Salary
£28000 - £30000 per annum
Posted
18 Feb 2019
Closes
26 Feb 2019
Ref
13993375/001
Contact
Jay Salvemini
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
The Marketing Executive will be responsible for the supporting the planning and delivery of marketing activities to promote their qualifications and engage with its customers.


Client Details

This prominent membership organisation is a leading professional body for their industry and one of the largest within the UK.


Description

* Support the development and delivery of a wide range of marketing campaigns working with a range of internal teams

* Work with external partners, agencies and suppliers to create and deliver campaigns
* Plan, implement, manage and monitor targeted campaigns across channels, segments and customer groups with a focus on engaging and supporting learners through their qualifications
* Utilise a mixture of channels including web, email marketing, social media, events, etc, including the production of promotion materials, digital brochures, videos, podcasts, print and digital assets
* Source and analyse data to target campaigns effectively across channels, segments and customer groups
* Write tailored, engaging and concise copy and promotion across channels as well as consulting with subject matter experts for technical accuracy across copy and key messages
* Coordinate the creation and deployment of marketing collateral, including brief sheets, sales PowerPoints, FAQs, videos, podcasts, print materials, social media and assets
* Regularly reviewing, analysing and reporting on campaign metrics and performance
* Manage relationships with a range of stakeholders including external suppliers, and across internal departments both in the UK and in global offices


Profile

Essential

* Experience in B2B and B2C campaign planning and delivery
* Experience developing engaging copy, powerful content/messaging and ability to turn complex propositions into simple and compelling messages
* An understanding of how to utilise a range of channels (email, social media, print, events, website) for the promotion of events, services and products
* Awareness of Google Analytics and SEO and how this plays a part in campaign activities
* Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations
* Excellent attention to detail
* Proven time management and multitasking skills with ability to prioritise time effectively
* Strong interpersonal skills and confidence building relationships across the organisation and externally
* A flexible team-player with a can do attitude



Desirable

* Previous membership/association experience would be advantageous
* CIM qualified or progressing or willing to progress towards the qualification


Job Offer

* A salary of £28,000 to £30,000 depending on experience
* Ongoing training and access to learning and development
* Health insurance
* Interest free season ticket loans or bicycle loans

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