CRM Campaign Manager

Location
England,London
Salary
Negotiable
Posted
18 Feb 2019
Closes
18 Mar 2019
Ref
13992766/001
Contact
Stacey Dow
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
As CRM Campaign Manager you will build and deliver brand enhancing campaigns throughout the client life-cycle. This role will sit within the Communication and Marketing Function, reporting to the Worldwide CRM Manager.


Client Details

An iconic British fashion house.


Description

As CRM Campaign Manager, your role and responsibilities will include, but not limited to:

* Develop personalised, scalable and automated marketing campaigns using Salesforce Marketing Cloud, leveraging email, landing pages, SMS, and one to one clienteling and social campaigns
* Collaborate with Salesforce Marketing teams and external agencies, acting as Business Process owner for the houses marketing campaign strategy
* Partner with internal stakeholders to create bespoke nurture paths for different client segments, test, enhance and drive continuous improvement (coordinating the development of assets, securing appropriate sign-off and executing campaigns)
* Establish KPIs, configure and produce standard reports to measure the return on investment for campaigns


Profile

The successful candidate will be able to demonstrate the below skills and attributes:

* Advanced knowledge of Marketing Automation Platforms: campaign and journey building, database segmentation & targeting (Salesforce a distinct advantage)
* Solid understanding of campaign KPIs, reporting and deriving applicable insights
* Articulate and skilled at writing a clear campaign brief
* Tech-driven with proven marketing campaign experience, ideally gained in a Fashion/Luxury/FMCG environment
* Entrepreneurial spirit towards problem-solving and organisation
* Data-driven with a growth mindset
* Excellent communication skills and attention to detail


Job Offer

CRM Campaign Manager

London

This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. My client is offering a competitive salary plus additional benefits.

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