Digital Marketing Manager - Technology

Location
England,London
Salary
£55000 - £65000 per annum
Posted
15 Feb 2019
Closes
21 Feb 2019
Ref
13993134/001
Contact
Matthew Scarfe
Job Discipline
Campaign Management, Digital
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
The role of Digital Manager is for a leading Tech company who specialise in Cyber Security. They have a main base in London and a strong global presence. You will manage the go-to-market plan, driving leads for the sales team.


Client Details

The client is a well established Tech brand with a global presence and a main office in London. You will be part of an international marketing team.


Description

The role of Digital Marketing Manager includes the following responsibilities:
Play a key role in developing the go-to-market digital strategy
Manage digital spend and allocate budgets to maximise MQLs
Develop a clear contact strategy for developing pipeline
Use data and analytics to drive decision making and optimise performance. Taking a clear test and learn approach.
Work with wider marketing team to make sure activity is optimised and synced across channels
Ensure campaigns are delivered on time and within budget
Work closely with stakeholders in the Sales team


Profile

The successful candidate will possess the following:
Be degree educated with a min. 2:1
Have previous B2B lead generation experience in a pure Digital role
Show an in depth understanding of owned, paid and earned media
Ideally have experience in the Tech sector
Able to clearly demonstrate how they have previously taken initial leads through the digital marketing funnel to aid a sales team in their commercial targets
Able to work autonomously and shows a clear understanding of the latest digital tactics in a B2B demand generation role


Job Offer

The role offers a competitive salary plus benefits and bonus

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