Global Marketing Manager – Premium Spirits
- Recruiter
- Tarsh Partnership
- Location
- Glasgow, Scotland
- Salary
- c.£50K-65K + Benefits Package + Bonus
- Posted
- 14 Feb 2019
- Closes
- 14 Mar 2019
- Ref
- TL884789
- Job Discipline
- Brand & Product, Communications, Innovation & NPD, Marketing (General)
- Experience Level
- Manager
- Sectors
- FMCG
- Contract Type
- Permanent
- Hours
- Full Time
Global Marketing Manager – Premium Spirits
c.£50K-65K + Benefits Package + Bonus
Scotland
TL884789
Exciting and challenging opportunity for a smart, commercially savvy, strategic thinker to bring their exceptional marketing skills to the world of premium drinks managing a portfolio of brands with a global presence in multiple markets and travel retail. Working alongside local market teams, operations and innovation & insight teams, you will take responsibility for brand leadership and P&L delivery – playing a central role as thought leader, brand guardian and the driver of commercial growth. Key responsibilities in this role include:
- Driving share and revenue growth with clear strategic planning and step-changing, innovative marketing and promotional initiatives.
- Continually reviewing and refining brand positionings and packaging, and working with innovation and insight teams to identify growth opportunities with NPD and EPD.
- Working with global markets to develop sustainable and successful growth plans, securing local commitment to plans and initiatives.
- Developing high impact, best in class marketing and brand assets that excite consumers and shoppers and drove long-term brand building.
- Developing optimal pricing strategies for each brand and sales channel.
- Building strong productive, trusted relationships with key stakeholders in local markets, production sites, commercial teams and agency partners.
Skills Checklist
- Proven track record developing clear, effective brand strategies with hands-on experience in the drinks or other FMCG categories.
- Strong business acumen, able to translate consumer-driven strategies into commercial solutions which work across different geographies and cultures.
- A creative, agile approach, able to inspire agencies to develop exceptional content for media and digital assets.
- Exceptional relationship skills: ability to influence and inspire others including agencies, commercial teams and senior leaders.
If you have the skills, flair and passion to take on this rare and exciting role, please e-mail Adam Tarsh now. adam@tarshpartnership.co.uk.
The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, category management, digital marketing and insight/research specialists across a wide range of sectors.
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