CRM Marketing Manager

£30000.00 - £35000.00 per annum
11 Feb 2019
11 Mar 2019
Nicola Clarkson
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Your New Company

A British global professional services company that provides risk, retirement and health consulting. This global organisation serves 120 countries with 50,000 employees and were ranked as the largest insurance broker in the world based on revenue.

Your New Role

My client is currently recruiting a CRM Marketing Manager to join our team in Cardiff. The CRM Marketing Manager will be primarily responsible for developing, owning and executing the strategies and technologies designed to analyse customer interactions through the lifecycle with the aim of improving business relationships for their insurance and risk management part of the business.

Key responsibilities:

* To lead the CRM and email marketing strategy.
* To work with the marketing teams agreeing and delivering high quality data for campaigns, programs and other marketing activities.
* To produce high quality end-to-end CRM communications. From data manipulation through to email delivery.
* Manage the CRM budget.
* Innovate new approaches and optimise existing processes.
* Use data to help drive improved propositions, marketing approaches, content and delivery leading to better ROI and key marketing KPI's.
* Own the marketing workstream of the CRM capability project in 2019/2020.
* Accountability for data quality and adherence to GDPR, PECR and other data capture and storage requirements.
* Work with marketing colleagues to help improve their campaigns, content and approach to key target audiences
* Work across the business leveraging knowledge from other businesses that further inform and enhance proprietary work carried out.

What you'll need to succeed

* Experience of planning, designing and delivering CRM campaigns is essential.
* Experience of working in a highly regulated industry is preferable.
* Ability to work unsupervised.
* Ability to perform basic data functions; including cleansing, manipulating and segmentation.
* Knowledge of GDPR, PECR and other relevant regulations.
* Experience working with Salesforce Marketing Cloud beneficial.
* Strong communication skills to manage internal stakeholders.
* Ability to prioritise work.
* Incredible attention to detail.
* Ability to collaborate with colleagues to share best practice and leverage complimentary skills.
* Bachelor's degree - or similar Marketing/CRM qualification preferred.

What you will get in return

This role offers a base salary of up to £32,000 and bonus, plus a comprehensive benefits package and 25 days holiday. Through flexible benefits, you will also have the opportunity to choose additional benefits, including healthcare and additional holiday. They also offer tremendous potential with a growing worldwide organisation.

What you need to do now

If you're passionate about this role, click 'apply now' or please send a copy of your CV and a covering letter with details of why you're suitable for this role . For more information and a confidential discussion or to find out about other opportunities in Marketing, contact Nicky Clarkson at Hays on 01179 806 895 or email

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