Digital Marketing Manager - Demand Generation

Recruiter
EMR
Location
England,London,City of London
Salary
Bonus + Benefits
Posted
08 Feb 2019
Closes
22 Feb 2019
Ref
11631157
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Establishing and developing the digital marketing function for the Bank.
* Design and implement demand generation program
* Supporting the Head of Marketing in setting up and continuously improving the Bank's digital marketing systems.
* Planning and delivering content marketing, to support digital marketing and other marketing channels and objectives.
* Plan and implement direct marketing campaigns
* Planning and delivering digital marketing campaigns, including social media, web, SEO/SEM, email, direct mail, display advertising and partnerships, in line with the marketing strategy.
* Analysing campaign and website performance to optimise spend and improve results.
* Managing relevant suppliers and co-ordinating your colleagues involved in the activity.
* Managing the digital marketing budget in line with targets and objectives.

Requirements:

*

Track record of delivering successful demand generation campaigns
*

Solid background in B2B online marketing
* Experience of financial services or software would be beneficial but not essential
* Reaching specific business accounts through digital marketing, in tandem with above the line marketing
* Devising creative digital marketing campaigns that engage, inform and convert
* Leading and managing SEO/SEM, email marketing, direct marketing, social media and display advertising campaigns
* Optimising landing pages and user funnels
* A/B and multivariate testing
* Nurturing leads through to conversion and advocacy
* Managing digital marketing campaigns to a defined budget and defined targets
* UK experience

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