Senior Shopper Marketing Manager

Location
England,Greater Manchester,Manchester
Salary
£45000 - £50000 per annum
Posted
07 Feb 2019
Closes
07 Mar 2019
Ref
13986921/001
Contact
Spyroulla Mousikou
Job Discipline
Trade
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
An exciting opportunity for a talented Senior Shopper Marketing Manager to join a Global FMCG business based in Manchester


Client Details

This is an exciting opportunity to work for a Global FMCG business with well known brands. It will provide an exciting opportunity to work on global shopper marketing strategy for multiple brands.


Description

The Senior Shopper Marketing Manager will be part of a central marketing department based in Manchester.

Key responsibilities include:

* Planning and aligning the omni-channel shopper marketing plans and promotional activity by influencing commercial and marketing teams





* Analyse and interpret multiple data band use insights to influence shopper marketing activity and campaigns





* Create and deliver Category Management plans,





* Develop the seasonal shopper marketing plan and built into the brand and marketing plans





* Organising and implementing trade shows ensuring retailer requirements are met and brand strategy is communicated







* Focus on maximising ROI through targeted media activity





* Work cross functionally with the international Brand, Product and Digital teams and sales teams in each market to ensure all plans are integrated and most effective





* Influence and shape the brand strategy by championing the shopper and developing the customer & shopper marketing strategy





* Contribute to the continuous improvement and development of Customer and Shopper Marketing skills, knowledge, systems, processes and procedures - at central and local level





* Build strong relationships with internal and external customers and agencies to effectively influence to deliver market leading activities and to align internal brand plans with those of the retailers





* Carry out retailer audits to monitor implementation of merchandising initiatives and analyse competitor POS and promotional sites


Profile

The Senior Shopper Marketing Manager will have:

* Relevant experience of working with trade / retail marketing communications

* Ideally have shopper marketing experience within FMCG industry



* Excellent communication skills and ability to influence at all levels



* Commercially astute individual



* Advanced Word, Excel & PowerPoint skills

* Strong analytical and negotiation skills



* Excellent time management skills


Job Offer

Salary up to £50,000 depending on the level of experience plus benefits

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