Digital Marketing Manager

Competitive benefits
01 Feb 2019
01 Mar 2019
Anna Jacobs
Job Discipline
Experience Level
Contract Type
Full Time

* Support healthcare practices across the group execute the digital elements of their marketing plans
* Develop KPIs for digital marketing activity so we can start to compare activity
* Manage all PPC and SEO spends across the group.
* Support other marketing initiatives with online and digital elements as needed.


* Implementation and monitoring of all online Pay-per-click activity and provide expert advice on how this could be improved.
* Conduct keyword research, analysis and testing of keyword performance across multiple channels.
* Evaluate how online marketing is currently being used across the business and use this information to develop a strategy to enable all practices to avail of treatment specific campaigns.
* Develop standardise reporting so that we can benchmark performance of external agencies.
* Engage with external agencies when needed in overseeing ROI.


* Implement SEO strategies including necessary website updates and landing page creation.
* Ensure all content supports SEO activity.

Social media

* Develop a strategy for how social media can be supported centrally.
* Oversee and support all social media activity across the Group's social media channels.
* Championing best practice in social media marketing across Group level. Advising internal stakeholders and individual practices on social media training.
* Maintain a library of all social media assets and their login details, as well as AdWords.

Technical requirements

* Experience in digital marketing including managing PPC and SEO campaigns.
* Website SEO optimisation experience.
* Experience managing social media campaigns across various channels (Facebook, LinkedIn, Twitter, etc.)
* Excellent written and spoken English skills.

Skills required:

* Ability to work with ambiguity, be a self-starter, have personality and lots of ideas
* Exceptional communication and organisation skills - must to be able to manage multiple competing stakeholders and their needs
* Analytically minded, numbers driven and hungry for results
* Effective project management skills and ability to meet deadlines
* Work well in a team and under deadlines with a sense of ownership and responsibility for deliverables