Campaign Manager - Customer Value Management

Recruiter
EMR
Location
England,London,City of London
Salary
£40000 - £49000 per annum + Bonus + Benefits
Posted
31 Jan 2019
Closes
28 Feb 2019
Ref
1631237
Contact
Ronak Patel
Job Discipline
Campaign Management
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:



* Manage and deliver customer marketing campaigns aimed at increasing cross-sell, upsell and retention of the customer base

* Using insight, create recommendations to key stakeholders in the business for the customer strategy
* Work with creative agencies to continually test and learn creative approaches to drive best in class response rates
* Closely manage and optimise the customer marketing budget for your campaigns
* Regularly report on all customer marketing metrics
* Using Salesforce Marketing Cloud deliver personalised, relevant customer communications via a range of channels including email and SMS
* Work with the Customer Analyst to ensure all campaigns are appropriately selected and analysed
* Complete monthly reports including competitor reviews and benchmarking of activity
* Ensure effective tagging and analytics are in place throughout the customer journey

Requirements:

* Track record of have a hands-on approach to CRM implementation, customer journeys and working with customer segments
* Ability to use CRM platforms - Salesforce or Adobe or other similar packages
* Be able to brief and appraise creative based on a direct response basis
* Be confident with data and able to derive insight and action from analysis
* A basic understanding of HTML and email design best practice
* Understanding of Adobe analytics (or similar)
* Excellent attention to detail
* Previous budget management experience
* Ability to create and deliver on plans

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