Direct Marketing Officer

£28000 - £30000 per annum
28 Jan 2019
15 Feb 2019
Isabella Cardy
Job Discipline
Direct Marketing
Experience Level
Contract Type
Full Time
A leading Health Charity are looking for a Direct Marketing Officer to join for 6 months.

Client Details

A leading Health Charity based in East London


Key accountabilities

* Campaign management:

* Plan, deliver and manage digital campaigns to recruit new lottery supporters.

* Plan, deliver and manage the Summer Raffle campaign.

* Plan, deliver and manage telemarketing campaigns to develop our existing and lapsed lottery supporters.

* Management of direct mail campaigns including briefing agencies, sourcing material, managing data selections, appraising creative copy and artwork, managing the approval and production process, proofing, setting up and monitoring campaign fulfilment.

* Results and budget management:

* To take accountability for ensuring that assigned Direct Marketing campaigns are managed against agreed expenditure levels. Record and track costs accurately.

* To track, analyse and report on results from assigned Direct Marketing campaigns.

* Review direct marketing campaigns and ensure information is used to inform future plans as appropriate.

* Agency management:

* Brief and manage assigned internal and external suppliers, acting as point of contact for day to day queries and results management.

* Demonstrate best practice in working with assigned internal and external suppliers to ensure maximum efficiency and campaign effectiveness.

* Train and inspire fundraisers in external agencies, communicating the work of the charity to them.

* Communications:

* Use key messages, stories and examples for the charity that inspire and explain the charity's research to a public audience in order that they actively respond to the marketing.

* Legal/Risk:

* Represent the charity within relevant consortia and compliance bodies such as Remember a Charity and Gambling Commission.

* Any other duties as agreed with your line manager.


- Direct marketing experience

-Telemarketing experience

-Agency management experience

Job Offer

- 6 month role

-Open to working full time or part time

- Day rate

-Offices in Central London

-Successful and focused IG team

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