Demand Generation Manager

25 Jan 2019
22 Feb 2019
Leslie Davies
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
To set up and drive a demand generation and conversion strategy, leveraging global activity to capture leads and working with channel partners to convert leads to achieve set sales targets. You will also be expected to create demand for European initiatives and generate relevant local content to engage target customers and nurture them towards a sale.

Client Details

My client is a world leader in the design, manufacture and distribution of market leading consumer products


The Demand Generation Manager's responsibilities will include:

Build a performance-optimised demand generation & conversion strategy

Develop annual/quarterly marketing plans working with sales and product teams

Drive the day-to-day execution and optimisation of campaigns on all key platforms

Deliver marketing campaigns to meet acquisition and conversion targets via pipeline management, focusing on quality over quantity.

Develop segmented lead generation activity (email) to increase the CRM database for personalized 1:1 communication.

Analyze marketing and sales data working closely with sales and product teams to understand how our marketing activity turns into customers; develop insights and make recommendations on areas for optimization to meet revenue targets, continually refining processes to convert customers.

Track campaign ROI and influence the allocation of marketing spend based on past performance

Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices.

Manage and extend the capabilities of existing systems (CRM / Automation etc) and continually seek improvement

Manage marketing budget and forecast to deliver efficient return on investment

Manage the team to develop and roll-out Account Based Marketing programs in collaboration with sales and the regional marketing managers


The sucessful Demand Generation Manager candidate will ideally display3-5 years B2C experience working in a digital marketing / demand generation role Proven track record in digital funnel management, including SEO and PPC, and how to drive traffic that converts to leads Experience in Social Media deployment and strategies (Web, LinkedIn, Instagram, Twitter, and YouTube).

Experience of CRM & Marketing Automation

Experience of Google Adwords Campaign management, lead generation and demand creation experience

Up to date understanding of GDPR and the levels of localization required to make marketing in the EMEA region effective Proactive attitude / Inquiring mind

Team player Someone driven by results Analytical thinker / Excellent skills in statistics High commitment level

Strong English language written, verbal, presentation & communication skills. 2nd European language is a plus

Job Offer

This is a full time permanent opportunity for an experienced Demand Generation Manager able to commute to Reading. For more information please apply.

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