Marketing Manager

Better Placed
Birmingham, West Midlands
25 Jan 2019
22 Feb 2019
LW 27376
Experience Level
Contract Type
Full Time

The ZEISS Group is an international leader in the field of optics and have been at the forefront of scientific discovery and innovation since their creation in 1846. They created the lens that captured the first images of the man on the moon and have won Technical Oscars for their camera lenses that were used to create films such as ‘Lord of the Rings’, ‘Steve Jobs’ and ‘Slumdog Millionaire’! With over two-thirds of all cataract operations being performed using ZEISS surgical systems and nearly all microchips being manufactured using ZEISS technology, this business is a pioneer of science in optics and continues to challenge the limits of man's imagination! The moment you see things clearly, is the moment they work hard for!

Zeiss Vision Care UK is a bold and entrepreneurial business unit, delighting consumers with high quality spectacle lenses, coatings and materials. Around the globe, two people every second decide to purchase spectacle lenses from ZEISS due to their unrivalled quality!  As ZEISS continue to grow their consumer brand they need a first-class Marketing Manager with a passion for building brands to join the team to help develop and deliver the UK & Ireland marketing plans. You will be given the scope and autonomy to define a strategy and deliver hard working and step-changing marketing campaigns that will accelerate their growth even further.

This is an incredibly exciting Marketing Manager role as it has a real sense of purpose to it. Yes, you will be developing and delivering consumer focussed marketing campaigns and product launches, but you will be doing so, safe in the knowledge that a significant amount of the profit you generate will be re-invested into CSR projects that promote research and education within the industry as ZEISS is a foundation, which means that they reinvest a significant proportion of their profits to fund innovation and support social responsibility, promoting research and education within the optical industry.

This role will take the lead on digital marketing, social media and PR campaigns so you will need to be proven in the areas of website development, digital advertising, e-CRM and social media in addition to having both trade and consumer PR experience.  As the business strives for continuous improvement, evaluating marketing campaigns and feeding the results into future planning will be as essential as your ability to work cross functionally and influence both internal commercial functions and external retail customers to ensure you are delivering on the brand’s objectives.

This role will suit an experienced marketer with at least 5 years of branded, consumer goods marketing experience and a strong track record of delivering against financial KPI’s. You will be a brand builder and champion of the consumer with a solid understanding of path to purchase and shopper missions, which will allow you to tap into the consumers mind set and deliver best in class campaigns. You will be driven to ‘make a difference’ so the ability to make commercial decisions with altruistic mind will be an advantage.

If you are looking for a role that is challenging, rewarding and of genuine benefit to consumers lives then this is just the opportunity you’ve been waiting for!

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