Digital Acquisition Marketing Manager

£40000 - £50000 per annum + benefits
24 Jan 2019
21 Feb 2019
Rachel Buchanan
Job Discipline
Experience Level
Contract Type
Full Time
Your new company
My client are a leading consumer-facing business with over 30 years' experience in the industry and a global culture that prides ambition and recognises it by regularly promoting and developing employees into bigger roles - and as the company is progressing and developing quickly there are plenty of opportunities to succeed and get recognised!

Your new role
As the Digital Acquisition Manager you will set up and drive a demand generation and conversion strategy for the business, leveraging global activity to capture leads and working with channel partners to convert leads to achieve set sales targets. You will also be expected to create demand for European initiatives and generate relevant local content to engage target customers and nurture them towards a sale.

Although they don't sell direct to the end-user, you'll need an ecommerce / sales-driven mindset focused on sell-through and key conversion points to ensure all leads are followed up to maximise conversion via channel partners. You will lead a new team of demand generation and conversion specialists to execute programs across web, PPC, social, CRM, content marketing and the channel.

What you'll need to succeed
This is a hands-on role and will suit someone with a strong background in Demand Generation/Performance marketing who is looking to join a company where they can shape and drive campaigns to deliver targeted results.
You will have strong experience working in a digital marketing / demand generation role, with a proven track record in digital funnel management, including SEO and PPC, and how to drive traffic that converts to leads. You will be experienced in Social Media deployment and strategies (Web, LinkedIn, Instagram, Twitter, and YouTube), with experience of CRM & Marketing Automation & Google AdWords. You will also be confident with campaign management, lead generation and demand creation.

What you'll get in return
You will receive a salary of between £40,000 - £50,000 plus benefits including on-site parking, pension, private healthcare and 24 days' holiday + Bank holidays.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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