Marketing Executive

England,London,City of London
£30000 - £32000 per annum
23 Jan 2019
07 Feb 2019
Assata Walker
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Top law firm are looking to recruit an Email Marketing Executive to develop and grow their channel

Reporting to Marketing Manager, this role will manage the email-marketing calendar and create the set-up, testing, and analysis of all marketing emails. You will have a direct influence on all email-marketing and development of the email channel.

It's a very exciting time to join the company as they have reported year on year growth for and are investing significantly into digital moving forward.

Your responsibilities

* Creation and deployment of trigger marketing campaigns and customer journeys to enhance conversion and retention.
* Building and executing effective digital customer journeys that drive marketing and commercial success
* Work with the website team to improve the existing templates and develop new innovative ones
* Acquisition email marketing to nurture and re-engage our prospect database (segmentation, campaign planning and execution).
* Work closely with the CRM and Digital Marketing Manager to continuously improve all email marketing.
* Responsible for tracking the success of email marketing post-activity using analytics and benchmarking
* Identify new opportunities and ideas to improve email marketing processes

About you

* Experience in setting up and running email marketing automation triggers and lifecycle programmes
* Solid understanding of email technology platforms, web analytics, customer databases and segmentation opportunities
* Experience using ESP mailchimp or hubspot or equivalent
* Strong HTML knowledge ability to code emails beneficial

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