Community Marketing Executive

Recruiter
Better Placed
Location
England,West Yorkshire,Leeds
Salary
£25000 - £30000 per annum
Posted
23 Jan 2019
Closes
13 Feb 2019
Ref
RXH/272991
Contact
Rian Hoey
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Education, IT
Contract Type
Permanent
Hours
Full Time
Better Placed are delighted to once again be recruiting for one of Leeds's leading B2B Edtech businesses. Based in the City Centre, you can genuinely expect to be part of a culture that offers more than just a place to work. As a company that values learning and self-improvement at it's core, you will have the opportunity to go on different training courses or just learn something new like a language or even the guitar if that's what motivates you!

In what is a very unique role, this Community Marketing Executive position will be responsible for establishing communities in the education sector to provide thought leadership and enhance customer engagement. Working closely with the Head of Marketing, you will have the freedom and flexibility to decide what channels and strategy is best to enhance the customer experience. This is a strategic role with an opportunity to grow the department as your career develops. As such, you will be a motivated self-starter with ambitions to take a lot of ownership from day 1 and have experience in tailored customer communication strategies.

Key responsibilities include:

* Developing communities in the education sector, identifying different customer segments and tailoring the messaging to each segment.
* Driving engagement within the communities and establishing the company as a thought leader.
* Researching industry leaders, influencers and prominent figures to help increase the reach of the messaging.
* Plan and implement the communications strategy with an aim to increase customer engagement.
* Work closely with the PR Manager and PR agencies increase the reach of the message.
* Track and analyse all marketing campaigns in line with objectives and report on the success of campaigns.
* Project manage marketing campaigns, utilising other internal departments.

Key skills/experience required:

* General marketing experience either client side or agency.
* CRM or customer segmentation experience would be really advantageous.
* Account-based marketing or highly targeted marketing tactics experience is desirable.
* A real drive and enthusiasm with the ability to set your own goals and be self-sufficient in a small marketing team.
* A passion for education or the desire to work towards a worthy cause.

You will genuinely not find many places that are willing to support both your professional and personal goals as well as this organisation. If you are a like-minded person who has a passion for education or doing something worthy in a professional sense, please apply now with an up to-date CV.

Based in Leeds city centre, this role is commutable from Harrogate, York, Wetherby, Bradford, Wakefield, Huddersfield and surrounding areas.

About Us...

Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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