Head of Digital Marketing

3 days left

22 Jan 2019
19 Feb 2019
Job Discipline
Experience Level
Contract Type
Full Time

This role is an intrinsic part of a major digital transformation strategy, responsible for driving cost effective high-quality website traffic, securing conversion and driving customer acquisition.

This is a fantastic opportunity to shape the digital strategy and execute a game changing plan.

Reporting to the Marketing Director, you will plan, present and execute the acquisition & retention strategy across paid, earned and owned marketing channels. You will lead the full digital marketing mix including PPC, digital, organic, email and social media activity.
Managing the digital marketing team with four direct line reports plus digital agencies, this role needs an experienced Digital leader with vision, who can act on their ideas and influence with credibility.

You will have budget responsibility and will be expected to achieve targets and demonstrate success against ROI. Strong understanding of customer acquisition activities, attribution modelling, SEO and organic growth and able to demonstrate experience in
delivering conversion and ROI from a non – transaction site, fully engaged with the consumer and complex customer journey.

For this role you will need to develop a strategy that builds and converts a digital audience, drives high quality enquiries, leveraging all digital and social channels. Utilising best practice and a commercial analytical mindset to ensure success.

With strong leadership and stakeholder management skills, you’ll be passionate about digital and fully versed in both current trends and future digital technologies and opportunities.
Working for a leading specialist Tour Operator, offering stunning destinations with a strong focus on the customer, this is a great opportunity to move the dial and add pace to the digital transformation.
Minimum of 6 years digital marketing experience, having successfully led a team, acquisition, conversion and ROI focused with an agile approach and flair to deliver.

Apply for Head of Digital Marketing

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

More searches like this

Similar jobs