Digital Marketing Manager - SaaS product

Expiring today

Recruiter
EMR
Location
England,London
Salary
£45000 - £50000 per annum
Posted
21 Jan 2019
Closes
18 Feb 2019
Ref
1631176
Contact
Clare Humphreys
Job Discipline
Digital, Marketing (General)
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Are you looking for an opportunity to lead a channel, develop and lead long term digital campaigns?

A Fintech startup is building a high performing marketing team. Their staff are key to their success and as a result they support people to work to their strengths.

You will be responsible for communicating to those who use the platform and interested in using it.

DIGITAL MARKETING MANAGER RESPONSIBILITIES

* Planning and executing digital marketing campaigns, including web SEO/SEM, email, social media and display advertising
* Maintaining social media presence across all digital channels
* Measuring and reporting on the performance of all digital campaigns
* Lead art and copywriting professionals (outsourcing where needed)
* Directing the creation of social assets and campaign materials
* Working with other members of the team on tracking performance
* Distributing case studies, videos and whitepapers

DIGITAL MARKETING MANAGER EXPERIENCE

* Experience in marketing a SaaS or B2B product or service
* Excellent copywriting
* Proven experience in SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Knowledge of website analytics tools eg Google Analytics
* Strong analytical skills and data driven thinking
* Up to date with the latest trends in online marketing and measurement

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