Digital Marketing Manager - Demand Generation

Recruiter
EMR
Location
England,London,City of London
Salary
Benefits
Posted
18 Jan 2019
Closes
12 Feb 2019
Ref
11631157
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Establishing and developing the digital marketing function for the Bank.
* Design and implement demand generation program
* Supporting the Head of Marketing in setting up and continuously improving the Bank's digital marketing systems.
* Planning and delivering content marketing, to support digital marketing and other marketing channels and objectives.
* Plan and implement direct marketing campaigns
* Planning and delivering digital marketing campaigns, including social media, web, SEO/SEM, email, direct mail, display advertising and partnerships, in line with the marketing strategy.
* Analysing campaign and website performance to optimise spend and improve results.
* Managing relevant suppliers and co-ordinating your colleagues involved in the activity.
* Managing the digital marketing budget in line with targets and objectives.

Requirements:

*

Track record of delivering successful demand generation campaigns
*

Solid background in B2B marketing - on and off line
* Experience of financial services or software would be beneficial but not essential
* Reaching specific business accounts through digital marketing, in tandem with above the line marketing
* Devising creative digital marketing campaigns that engage, inform and convert
* Leading and managing SEO/SEM, email marketing, direct marketing, social media and display advertising campaigns
* Optimising landing pages and user funnels
* A/B and multivariate testing
* Nurturing leads through to conversion and advocacy
* Managing digital marketing campaigns to a defined budget and defined targets
* UK experience

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