Senior Marketing Content Manager

England,London,West London
16 Jan 2019
13 Feb 2019
Sevda Savas
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
The individual will help develop a long-term strategy and execution plan to take content management to the next level and then own driving that plan to fruition. This includes all aspects of the content life cycle.

Client Details

Leading health & wellbeing business with a global presence and highly dynamic, fast paced environment.


Key responsibilities of the role will include the following:

* You will ensure that accuracy and quality are maintained in all items that are released to maintain trust with consumers. You will help build a Centre Of Excellence for the creation and production of high quality assets, setting standards for graphical / copy, proofreading and other quality controls. You will be quantitatively sharp, being able to understand how data can be used to create more compelling content strategies.

* Lead, manage, and develop impactful content assets and campaigns which help consumers understand the product category and their nutrition and fitness philosophy, across the marketing funnel that help them rise above the noise

* Managing end-to-end the QC, review and approval of all content (across Product Marketing, Sales, Events, PR, Legal, Regularity Affairs etc.)

* Setting up scalable processes for managing content assets created and sharing them widely with pan-European stakeholders.

* Owning the creation and delivery of content assets across multiple communication channels including websites, emails, videos, e-commerce platform, applications and microsites

* You will also focus on upper funnel content creation such as health and fitness tools

* Managing localization of content into geographies

* Drive the editorial and production calendar to align with campaign strategies, local market needs and deliver a consistent drumbeat of compelling assets.

* Developing a framework to use hard data to regularly report on the effectiveness of content initiatives and iterating based on learnings

* Working closely with counterparts in the US and the Markets to share best practices and drive for parity and consistency

* Working cross functionally with internal stakeholders (business leads, product managers, marketing managers, IT teams, analysts, consumer insights etc) and also managing a range of different external and internal content teams who will support in the development of content assets.

* Own the management of budgets and finding cost efficiencies with partners.


The ideal candidate will have the following qualities:

* Strong experience working in a relevant content production and/or content management role in a world-class technical and operational organization

* Proven experience of copy writing and/or content development experience at an agency or marketing department

* Demonstrated ability to use hard data and metrics to back up assumptions and evaluate outcomes.

* Passionate about creating engaging content, discovering new trends, and driving actions through insights.

* A story-teller by nature and motivated by disrupting the norm through creative and content

* Proven leadership to conceptual thinking, creatively and innovation; ability to influence others

* Strong knowledge and experience of managing multiple internal and external stakeholders in parallel to deliver on goals to budget

* Team player who enjoys collaborating with a high performing group.

* Demonstrated experience in setting and driving Brand and Content strategies and working cross functionally to delivery final content

* Strong project management, creative thinking and analytical skills

* Experience working as part of a global team supporting multiple languages

* Keys to success in this role include program leadership experience. Preference is for candidates with exceptional attention to detail, analytical skills, project management and interpersonal skills along with an intense customer focus

Job Offer

There is a competitive package on offer.

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