Press and PR Manager

You will be responsible for leading and coordinating media initiatives with key stakeholders and providing expert PR support. You will write, coordinate and issue media releases, briefing materials and features as well as organising and managing press visits.


Client Details

The client is a leading education institution in Leicester.


Description

The key responsibilities for the Press and PR Manager include:

* Create clear and effective press releases and stories, in the right formats, to help maximise coverage for the organisation beyond regional pick-up
* Making and maintaining relationships with key journalists, editorial and content teams and production teams as well as establishing a strong network across traditional and digital platforms and specialist media & bureaus
* To oversee distribution and channel choice for media campaigns including maintaining our press database. Monitor effectiveness of distribution of press stories in order to improve reach and impact
* Identifying news, campaign and feature opportunities for the business


Profile

The successful candidate for this role will:

* Degree educated (or professional qualification equivalent) within communications, journalism or PR/Press
* Understanding of the HE and Education sectors
* Have experience in media management including controversial, challenging or complex campaigns or issues
* Experience of working with and pitching to a range of journalists with a track record of securing high profile media coverage
* Skilled in writing effective copy, together with excellent editing and proof reading, with a strong attention to detail
* Ability to convey messages in a clear and compelling way, tailored according to the audience
* Digital skills using web analytics tools, managing professional social media accounts and websites


Job Offer

Competitive salary and benefits