Marketing Manager - B2B Payments

Recruiter
EMR
Location
England,London,City of London
Salary
£72000 - £82000 per annum + Bonus + Benefits
Posted
10 Jan 2019
Closes
22 Jan 2019
Ref
1631131
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Collateral development - build and maintaining set of collaterals that support market/sales engagement and sales effectiveness
* Product messaging - work with stakeholders across organisation (inc. marketing, sales, product management and operations) to create compelling product messaging content
* Support lead generation through: Website, events, email marketing, webinars and content development
* Market Intelligence - monitoring competitor and market movements
* Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business
* Content development - plan and develop thought leadership content
* Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives
* Sales development and execution - generate a quality lead pipeline to support overall commercial goals

Requirements:

* Solid Marketing experience in B2B financial services is essential - e.g. processing / data / payments
* Experience gained in B2B technology organisation (FinTech preferable)
* Experience of generating go-to-market propositions for products to generate leads
* Excellent written communication skills
* Strong experience and understanding of full marketing mix
* Excellent stakeholder management experience essential
* UK experience essential

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