Marketing Executive

The role is a broad full mix Marketing Executive position based in the Manchester office for this b2b business.


Client Details

Fantastic organisation with a brilliant culture, with an office in south Manchester.


Description

Due to continued company growth, my client is seeking an experienced Marketing Executive to help drive brand awareness and lead generation in new and existing markets. The ideal candidate will be a hands-on and creative marketer with proven experience managing B2B marketing strategy to acquire and generate leads in line with company growth targets. This is a great opportunity to join a friendly team in a growing organisation, with the right candidate able to really make their mark on the business and with a scope to progress rapidly to the role of Marketing Manager.

Key Responsibilities:

* Develop, implement and manage all B2B marketing strategy in line with company objectives
* Execute marketing activities including SEO, PPC, social media, e-mail and content marketing to create and drive brand awareness
* Increase sales lead generation through multi-channel marketing
* Analysis and reporting on all marketing activity - using a variety of tools to report back to senior stakeholders
* Deliver engaging marketing collateral to support sales activities
* Develop creative content such as case studies, press releases, advertorials, blogs and infographics to drive lead generation
* Researching consumer trends within the packaging industry
* Maintaining website and utilising data analytics
* Tradeshow and event organisation
* Overall responsibility for brand management and corporate identity
* Managing external agencies and suppliers regarding all marketing activities


Profile

* Hands-on strategic experience across SEO, PPC, social media, e-mail and content marketing
* Proficient copywriter who is comfortable creating engaging content
* Strong analytical skills and solid knowledge of web analytic tools
* Self-motivated and personable
* Strong creative outlook
* Exceptionally organised with an eye for detail
* Ability to prioritise and work both independently and within a team
* Marketing Qualification - CIM or other
* Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
* Knowledge of HubSpot, WordPress and Hootsuite
* Experience preferred in the B2B environment


Job Offer

£23k - £26k + pension + free parking

The opportunity to work in a really friendly, entrepreneurial team