B2B Marketing Manager

Recruiter
EMR
Location
England,London
Salary
Benefits
Posted
27 Dec 2018
Closes
24 Jan 2019
Ref
1631009
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Building a detailed understanding of the company brand-values to ensure effective execution of the marketing plan
* Design, develop and execute integrated marketing and PR plans to deliver on the strategy and key KPIs
* To identify, evaluate, develop and implement promotional opportunities (including sponsorship, speaker platforms, events, brochures) and ideas from conception through to delivery
* Drive demand generation with end-to-end acquisition campaigns and launch process for growth initiatives (e.g. ideation, creative development, targeting, execution, measurement)
* Forecasting and reporting on campaign performance and pipeline contribution, taking proactive action as necessary Financing Trade Payments
* Content creation
* Management of marketing agency support as required
* Management of association and media partners as required
* Re-launching the website and broader digital strategy

Requirements:

* Solid marketing experience in B2B financial services, preferably in a fast-paced, high-growth business
* A good understanding of the banking/finance industry and terminology
* Experience managing senior stakeholders
* Strong digital background, with a proven record creating and executing successful PR and media campaigns
* Hands on experience on web content, email marketing, content optimization, social media and offline marketing promotions
* Fantastic copy and content writing skills
* A good design eye and the ability to brief for strong creative
* Brilliant communication skills and the ability to translate ideas into marketing actions and measurable objectives
* A deep understanding of brand guidelines and brand tonality
* A willingness to learn and adapt in an ever-changing fast-growing environment
* Events management experience
* UK experience essential

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