Marketing Manager - Great Daffodil Appeal
Job Title: Marketing Manager - Great Daffodil Appeal (Maternity Cover)
Location: Vauxhall, London
Salary: £36,000 plus London Allowance of £3,500
Contract length: This is a maternity cover fixed term contract until 30th April 2020
Role Summary and advert
We're looking for an experienced marketing manager to lead the planning and delivery for all the marketing activities for Marie Curie's iconic Great Daffodil Appeal. The role holder will be responsible for leading the marketing campaign to recruit collectors and to engage the public in our fundraising appeal. We are looking for someone who can expertly plan and deliver multi-channel campaigns to deliver outstanding results.
This is an ideal role for someone who has strong project management skills, and is highly experienced at engaging and managing multiple stakeholders at all levels. Experience of leading direct response and brand campaigns across paid media - particularly across TV, Radio and Digital is essential.
In order to deliver Marie Curie's most prominent fundraising campaign you will need to:
* Have a good understanding of planning, managing and optimising campaigns across all channels
* Demonstrate how you have used past campaign insights to inform the marketing strategy
* Be well organised and confident in briefing and managing multiple agencies, as well as our in house creative services team
* Be a collaborative marketer who can work with multiple stakeholders to grow the campaign and maximise results
* Charity Experience preferred
If you're an experienced marketing campaign manager who thrives on working as part of a busy team, thinks creatively, and has proven experience in driving successful campaigns to achieve targets and results then we'd like to hear from you. This is a fixed term maternity cover role from January 2019 to 31 March 2020.
Marie Curie are here for people living with any terminal illness, and their families. Marie Curie offers expert care, guidance and support to help them get the most from the time they have left.
Our Marie Curie nurses and healthcare assistants work night and day, in people's homes across the UK, providing hands-on care and vital emotional support. Our Marie Curie hospices offer specialist round-the-clock care and support people throughout their illness by giving practical information, support from trained volunteers and being there when someone wants to talk.
This role may close early if a sufficient number of applications are received.