Marketing Manager

Location
England,London
Salary
£34000 - £35000 per annum
Posted
03 Dec 2018
Closes
31 Dec 2018
Ref
13974908/001
Contact
Elizabeth Woodforde
Job Discipline
Direct Marketing
Experience Level
Manager
Contract Type
Contract
Hours
Full Time
This is a great Maternity Cover position working in a small but perfectly formed subscriptions team of this Global publication managing the subscriptions for UK & EMEA.


Client Details

Our client are a leading publication covering all aspects of content from politics to tech, based in the heart of London.


Description

Reporting to the Head of Marketing you will take responsibility for driving new customer acquisition across the following areas of responsibility:

* Plan and implement a testing program to increase conversion rates at e-commerce check out, focusing in particular on driving conversion rate of visitors from the editorial site.
* Manage PPC and social media campaigns to deliver subscribers at the required CPA.
* Identify and test new online acquisition channels, monitoring CPA closely and using lifetime value projections to analyse profitability.
* Run in-magazine insert campaigns and 3rd party inserts across a variety of media titles, focusing on offer and creative to maximise response.
* Manage the marketing budget for online and inserts, reporting monthly on spend.
* Manage all third party relationships across different agencies from digital to design.


Profile

The candidate that secures the Marketing Manager opportunity will bring the following skills and attributes:

* Subscriptions marketing knowledge - ideally in publishing or related industry such as membership
* Passion for new ways of thinking to drive consumer engagement
* Has working knowledge of on and offline acquisition tools
* Happy working in a small team
* Can demonstrate the ability to manage marketing campaigns through a period of change
* Enjoys working with and building relationships with a range of 3rd parties suppliers in order to deliver on time and budget.
* Enjoys reporting and strong use of Excel
* Is available at VERY short notice (no longer than 4 weeks)


Job Offer

Competitive Salary, lots of autonomy, gain marketing experience in a high profile publication. Initial 6 month Fixed Term contract with opportunity to extend.

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