Conversion Rate Optimisation Specialist

Recruiter
EMR
Location
England,London
Salary
£180 - £250 per day
Posted
30 Nov 2018
Closes
28 Dec 2018
Ref
1631018
Contact
Carolina Malko
Job Discipline
Campaign Management, Digital
Experience Level
Manager
Sectors
Charities
Contract Type
Contract
Hours
Full Time
E-Commerce Manager



Are you a savvy Conversion Rate Optimisation specialist, with a track record of increasing ROI?

If you want to be part of a leading not-for-profit organisation and make a difference, then read on.



ABOUT THE ROLE:



You will be part of an internal consultancy team working. You will be the go-to-person for everything CRO, SEO and UX related. You will be solely responsible for growing income.

* Work across Fundraising, Digital Health, Research and Media teams to create and deliver multi-channel acquisition and engagement plans to generate income
* Provide audience and behaviour insights, analyse campaign data and report back to internal teams
* Identify marketing funnel drop offs and ensure all the fundraising teams web content is relevant to audiences and optimised to increase conversions
* Demonstrate value of onsite optimisation with a track record of increasing conversion
* Act as the SEO champion
* Work closely with the UX & UI designer to ensure UX best practices



KEY SKILLS REQUIRED:

* A good team player and confident communicator
* Ability to problem solve and prioritise own work
* Actively contributes new ideas and approaches
* Ability to understand customer needs and works to meet or exceed these
* Strong understanding of supporter journeys to effectively engage with target audiences
* Strong analytical skills with a good understanding of key email marketing KPIs and an ability to use data to drive decision making
* Ability to adapt to a fast-changing environment



ABOUT YOU:



Knowledge

* Knowledge of Episerver, Sleeknote, Google Analytics and Google Optimize
* Knowledge of SEO
* Understanding of end to end process integration

Experience

* Experience in tracking and analysing web traffic, ideally in Google Analytics
* Experience of website development and maintenance in a content management environment
* Experience creating and producing digital content in a content management system (CMS)
* Experience of agency/third party supplier liaison
* Project management experience
* Experience of digital marketing strategy and implementation
* Experience of supporting colleagues on digital platforms



LOCATION:

London

BENEFITS: 35 hour working week & 30 days holiday

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