B2B Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£40000 - £50000 per annum + Benefits
Posted
30 Nov 2018
Closes
28 Dec 2018
Ref
1631009
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Plan and execute lead generation campaigns for the business to increase the customer base.
* Management of: website, social media, email and DM campaigns
* Design and implement sales collateral
* Assist with 2019 rebrand
* Manage all B2B events
* Contribute to the development of the evolving secure payments proposition
* Maintain a message through all marketing programmes.
* Inbound digital and content syndication campaigns to support new business.
* Manage expenditure of programmes in order to deliver a forecasted ROI
* Work with external channel partners to facilitate marketing programmes to drive indirect customer growth for our secure payments solutions
* Help to drive press and media opportunities alongside the PR and Communications team
* Regular reporting, presenting and communication of campaign performance.

Requirements:

* Proven experience in planning and managing and executing marketing programmes that have yielded the required level of performance and return on investment.
* Experience of marketing within the Fintech or wider financial services
* Competent in driving demand via a range of appropriate marketing channels, such as email marketing, events, 3rd party and digital and social platforms.
* Past experience in running Google PPC and SEO programmes and contributing to continual website enhancement.
* Can demonstrate a proficiency in developing compelling content to drive prospects through a buying cycle.
* Experience in writing compelling copy for internal and external communications.
* UK experience.

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