Marketing Manager - SME

Recruiter
EMR
Location
England,London
Salary
£45000 - £50000 per annum + Car + Benefits
Posted
30 Nov 2018
Closes
28 Dec 2018
Ref
1631031
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* End to end campaign delivery, marketing the SME services
* Increasing acquisition, revenue and new business activation rates in the SME segment, as well as improving retention through enhancements to the customer lifecycle
* Working with the Comms team to create and improve SME focused acquisition and lifecycle communications
* Recommending and executing A/B tests for printed and electronic communications, as well as online content
* Working with our BD/Client Management teams to support affiliate and comparison site acquisition plans, ensuring optimal account sales value and volume
* Driving product enhancements and new product ideas for the SME segment
* Producing regular competitor analysis that will drive recommendations and business cases for new product features or pricing structures

Requirements:

* Proven track record of using digital and marketing channels to acquire SME customers and manage the various Marketing touchpoints throughout the full customer lifecycle
* Commercial acumen, with an understanding of metrics such as Cost Per Acquisition, Net Present Value and Revenue Per Account
* Data-oriented, preferably with a working knowledge of Google Analytics
* Knowledge of direct to business product sales ideally involving continuity products (e.g. Financial Services, broadband contracts; digital TV memberships)
* Experience and track record of working on product development
* Excellent verbal, written communication and interpersonal skills
* Excellent attention to detail, striving for excellence across our marketing materials and adaptable to changing pace and priorities
* Collaborative and comfortable facilitating success across the department and wider business, with colleagues at all levels of seniority
* UK experience

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