Marketing Optimisation Lead-Tech Top 100 Company

Location
England,Greater Manchester,Manchester
Salary
£50000 - £55000 per annum
Posted
29 Nov 2018
Closes
10 Dec 2018
Ref
13973436/001
Contact
Sean Kerr
Job Discipline
Direct Marketing
Experience Level
Manager
Sectors
IT
Contract Type
Permanent
Hours
Full Time
This is an opportunity for a seasoned Optimisation Lead to join a Tech Top 100 Company in Manchester to be responsible for shaping the processes and ways of working which ensure you add maximum value to our marketing, product and commercial objectives


Client Details

This Tech Top 100 Company based in Manchester is looking for an Optimisation Lead for their Marketing team based in Manchester.


Description

You will be responsible for shaping the processes and ways of working which ensure you add maximum value to our marketing, product and commercial objectives. And that you embed a culture of test and learn, rapid validation and ongoing experiments.

* You will work with the heads of marketing, design and product to inform our company wide ways of working and strategies for experimentation and validation.
* You will be required to combine analytical and creative skills to optimise our current funnels and channels ongoing to create a high performance platform.
* You will work with Squads to help them identify and then effectively test new features and products related to their objectives, working to run workshops and design and implement clear experiment plans. * You will be hands on, but also work with the marketing Execs to implement a process of continues improvement and implementation of new tests.
* You will support the design and product teams to help during the discovery phase, contributing clear data led insight and user testing to inform future strategies.
* You will need to be highly collaborative but equally autonomous, and will need the practical skills to work agile and create your own tests at times without always calling on design resource.
* You will carefully monitor the performance of these tests and excel in clear reporting, presentation of insights and actionable next steps to a range of stakeholders. .
* You will have a good knowledge of our brand values, commercial strategy and all our regulatory obligations (e.g. CCQ, GDPR, ASA etc) and will ensure everything you do contributes clearly to these.


Profile

* Proven experience in delivering conversion improvements across all platforms
* Good understanding of UX and product design in order to integrate with those processes and at times, when appropriate , develop you own solutions for the sake of testing.
* Solid skills in data analytics and the presentation of insight
* Experience in creating and implementing various experiment types including but not limited to a/b testing, user testing, rapid prototyping and surveys.
* Ability to work with cross functional teams to help develop high performance results
* Strong knowledge of current optimisation approaches, tools, strategy and best practices.
* Familiarity with squads, product and design ways of working
* Drive cost efficiencies by optimal focussing of resources and effort across the business
* Research and evaluate technologies on an ongoing basis to deliver this role and meet and manage partners required in the delivery of the job.
* Excellent analytical and project management skills


Job Offer

Competitive basic salary, plus a wealth of benefits, as well as excellent career opportunities in Tech Top 100 Company. On top of this, the successful candidate will benefit from the following:

* 25 Days Holiday, with the option of buying three further days
* Working from home options up to two days per week
* A long term plan for personal development
* Career progression opportunities
* The opportunity to manage a team with autonomy
* A highly varied role that will keep you on your feet and engaged
* Pension
* Childcare scheme
* A work environment where your creativity is valued
* Flexible work hours

Similar jobs

More searches like this

Similar jobs