Senior Category & Insights Manager – FMCG

West of London/M4 Corridor
c.£70K-75K + Car Allowance + Bonus
23 Nov 2018
21 Dec 2018
Experience Level
Contract Type
Full Time

Senior Category & Insights Manager – FMCG
c.£70K-75K + Car Allowance + Bonus
West of London

Head west of London for this exciting opportunity to drive the category strategy agenda across all channels and brands for this major consumer goods business with a portfolio of global and local jewel brands.  As a strategic business partner to the brand marketing and business leadership teams, you will ensure that clear, ambitious category strategies & visions are central to the business; using insights to develop shopper marketing and activation tactics; identify white space opportunities that drive incremental growth and strengthen retailer relationships.

Key responsibilities:

  • Influence senior management to ensure that category strategy plays a leading role in the development of brand and commercial strategy
  • Create implement, and maintain compelling category visions, growth drivers and category strategies aligned to global strategies
  • Identify category development, shopper marketing and brand activation tactics that can be developed and delivered by the commercial, brand and shopper marketing teams
  • Managing and developing a small team of insight specialists ensuring they have the right technical training and skills in place
  • Develop the annual insights plan, working with relevant teams across the business to identify key issues and areas for exploration
  • Manage the relationship with major insight/continuous agency contacts including the annual budget

Ideal Candidate

With a robust background in category management or consumer/shopper/category insights, you’ll be looking for the next big challenge.  You’ll have a solid grasp of the UK market, with an understanding of major retail and trade channels and will be looking for a new challenge in which to truly show your flair and get some solid achievements under your belt.  In what is a dynamic and busy environment, strong commercial acumen, team leadership and stakeholder management skills are all essential.  

If you are excited by this role and up to the challenge, please contact Adam Tarsh at The Tarsh Partnership now.

If you don’t feel this role is quite right for you, but think you know someone who might be suitable, do please pass this advert on.  We do offer a recommend-a-friend scheme and you could receive £200 in John Lewis vouchers should you recommended someone who is offered and accepts the role.


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