Campaign Executive

England,West Midlands,Birmingham
23 Nov 2018
19 Dec 2018
Harris San
Experience Level
Contract Type
Full Time
As the Campaign Executive, you will work within the CRM and Loyalty team to make informed marketing decisions and deliver personalised customer marketing programmes. You will deploy campaigns using Adobe Campaign representing the portfolio of brands to develop customer journey and retention.

Client Details

The client is a National food & drink retail business operating under multiple well-known brands, based in Birmingham.


The key responsibilities for the Campaign Executive include:


Deploy email, SMS and PUSH Notification campaigns for our portfolio of brands, using our campaign management tool - Adobe Campaign.

Develop automated customer journeys, deploying tactical campaigns, manipulating, selecting and segmenting data and developing post campaign analysis.

Process quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.

Manage content libraries, liaising with external agencies to obtain and process the required assets.

Build and deploy campaigns within Adobe Campaign

Working with the Email Developers to ensure all HTML assets are correct including personalised and data driven content.


The successful candidate for the Campaign Executive will have:

* A good understanding of the Database Marketing sector though your degree or from an entry role in our sector.
* Experience of manipulating, segmenting and selecting data through a marketing campaign tool or database e.g. IBM Unica, Adobe Campaign, Salesforce.
* Ability to demonstrate a genuine enthusiasm for working with data.
* Exposure and understanding of an email broadcast tool would be an advantage and/or HTML.
* Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies.

Excellent attention to detail and appreciation of need to follow process/treat data securely.

Job Offer

Competitive salary + company benefits

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