Senior Press Officer

20 Nov 2018
18 Dec 2018
Stacey Dow
Job Discipline
PR & Media
Experience Level
Contract Type
Full Time
Supporting the PR Manager you will help assist in building a seasonal PR strategy, promoting and driving the brand across key on and off-line press.

Client Details

A leading luxury apparel brand.


As Senior Press Officer you role and responsibilities will include but not limited to the below;

* Managing day to day running of the Press Office; all press and sample requests, sample trafficking
* Social media management - planning, coordinating, writing and delivering across all social media channels in line with retail strategy and brand message
* Management of all influencer activity
* Draft and implementation of Communication Plans for all new launches across Social, PR and Ecom
* Pitching news stories and product placements globally
* Management of Press Assistant and Press Intern
* Planning and managing press events including launches and press days
* Maintaining great relationships with press from Editor to Assistant level in all key European markets, predominantly the UK
* Planning and attending seasonal press days in London arranging venue hire, set design, inviting press and managing budgets
* Coordinating the artwork of all press materials, and seasonal assets
* Weekly and monthly PR activity reports to the business
* Implementation of monthly coverage targets and monitoring


The successful candidate will be able to demonstrate the following skills and attributes;

* Excellent womenswear fashion press contacts from Assistant to Editor level.
* Strong team-player with confident, interpersonal, organisational and communication skills.
* Strong awareness of the fashion retail industry keeping abreast of relevant news.
* Proven ability to remain calm under pressure and to work effectively within a fast-moving environment against competing deadlines and priorities.
* Excellent writing skills, confident in writing press releases and communications.
* A team player with a positive, can-do attitude.
* Excellent attention to detail.

Job Offer

Senior Press Officer

Competitive salary plus additional benefits

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