Marketing Executive

The Marketing Executive will be responsible for assisting in developing and implementing marketing plans to promote the organisation's training and conferences programme.


Client Details

This prestigious membership organisation is a leading professional body for their industry.


Description

* Assisting with the planning and execution of marketing activity plans for a number of conferences and training products
* Working closely with the a number of internal stakeholders to ensure marketing activity remains on schedule
* Email marketing - writing email copy and building emails, measuring success and sharing key learnings
* Using CRM to appropriately manage and segment the database, providing lists for marketing activities
* Maintaining and updating content on web pages
* Developing and executing social media campaigns
* Liaising with digital (PPC) and advertising (online and offline) agencies
* Working with agency and designers on marketing collateral creation
* Briefing and engaging sales teams
* Managing campaign budgets
* Project managing the training catalogue for print and digital delivery
* Working on ad-hoc projects and products as needed


Profile

Essential

* Experience of marketing through multiple channels, with knowledge of how digital, email, and social media come together to create an integrated campaign
* Email marketing - planning, execution, analytics and measurement
* Proven skills and experience in some/all of: website, email, writing web and email copy, and analysis of key digital metrics and measurements
* Experience of using email, CMS and social media platforms
* Strong written and verbal communication skills
* Excellent attention to detail with strong copywriting and proofreading skills
* Strong interpersonal skills and confidence building relationships across the organisation (sales and marketing teams) and with external stakeholders (agencies and designers)
* Proven time management and multitasking skills with ability to work under pressure
* Ability to manage own work without strict supervision, prioritise tasks and manage stakeholder expectations
* Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations
* An enthusiastic team-player with a can do attitude



Desirable

* Previous experience of marketing conferences and/or training
* A degree level education, with some form of professional qualification in marketing or communications or equivalent


Job Offer

* Salary of £27,000 - £28,000 depending on experience
* Opportunity to take own initiative and manage campaigns