Customer Marketing Manager - Automotive
- Recruiter
- Better Placed
- Location
- England,London,West London
- Salary
- £37000 - £40000 per annum + car allowance, bonus, benefits
- Posted
- 07 Nov 2018
- Closes
- 05 Dec 2018
- Ref
- LB/26909
- Contact
- Lucy Butterfield
- Job Discipline
- Marketing (General)
- Experience Level
- Executive
- Sectors
- Automotives
- Contract Type
- Permanent
- Hours
- Full Time

£37,000 - £40,000 per annum plus benefits
Full-time, permanent
West London/Middlesex
We're currently working with one of the largest automotive product manufacturers in Europe, and are looking for a Customer Marketing Manager - Automotive, to create and execute innovative, value-added B2B and B2B2C marketing initiatives for the brand's customers in order to drive customer loyalty and support sales growth.
About the role:
* Developing and implementing pioneering, business development & trade activation.
* Initiatives to improve the customer's business and deliver mutual sales growth.
* Uncover consumer insights and deliver innovative Customer Marketing campaigns to our customers to maintain high levels of customer loyalty.
* Identify & propose affinity marketing opportunities that support the values of the company and its brands and support the business development of our customers.
* Explore forward-thinking Customer Marketing initiatives from other industries to differentiate the brand and add value to customer relationships.
* Working closely with the sales team in to sell-in, implement and review relevant business development and trade activation solutions, delivering against B2B and B2B2C business development initiatives (online and offline).
* Monitoring the effectiveness of all Customer Marketing activities by developing robust KPI's
* Carrying out regular reporting on competitor Customer Marketing activities
* Responsibility for managing the annual Customer Marketing budget & spend, optimising gains and reducing costs where possible.
* Sourcing, retention and management of external agencies, including briefing, contract management, steering and service level measurement
* Liaise and exchange with central and other European Business Development and Customer Marketing teams.
Required skills and experience:
* A strong career background and/or understanding of retail marketing, including excellent knowledge of working with vendors and agencies.
* Experience in creating partner marketing initiatives in a channel marketing or account-based capacity.
* Exposure to creating marketing initiatives to drive exponential value for the end automotive retailer.
* Agency management experience or an agency background would be highly beneficial.
* Assertive and confident with a "sense of urgency" for getting things done!
* Able to work with clients of all backgrounds/sizes to give them the best value in an account-based marketing or channel marketing set-up.