Marketing Officer (Student Recruitment)

£25000.00 - £31000 per annum
07 Nov 2018
05 Dec 2018
Verity Slade
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
A new job opportunity has arisen for a Marketing Officer to work in Student Recruitment for a leading University in London. You will coordinate the planning, implementation, and evaluation of postgraduate student recruitment activities in liaison with administrative and academic colleagues. This job is offered as a 2 year fixed term contract.

Your responsibilities will include:

* Creating promotional plans for each of the School's programmes
* Developing innovative ways of publicising the School's outstanding postgraduate teaching and research provision
* Creating an excellent journey for prospective students from first contact to enrolment
* Working closely with the Head of Marketing and Communications to develop targeted marketing campaigns that meet the School's objectives
* Organising recruitment events and using the University's CRM system to create and manage communications with prospective students

You will be a Marketing Officer with significant experience in student recruitment, ideally within higher education - specifically postgraduate student recruitment. You will demonstrate:

* Experience of generating high-quality marketing copy quickly
* Strong communication skills to effectively with a wide range of audiences
* Knowledge of all aspects of the marketing mix
* Knowledge of the student recruitment cycle and external factors that affect postgraduate student recruiting
* Experience in coordinating and managing events
* Experience with email marketing platforms (for example, MailChimp)
* Experience with student records management systems (for example, SITS)
* Experience with supplying content for websites and social media platforms (for example, Facebook, Twitter, LinkedIn, iVent) Excellent IT skills, including familiarity with Microsoft Office and Access

What you need to do now
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