Digital Marketing Executive

Location
England,North Yorkshire,York
Salary
£20000 - £24000 per annum + Excellent Benefits
Posted
07 Nov 2018
Closes
05 Dec 2018
Ref
13967676/001
Contact
Katie Martin
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
* Digital Marketing Executive - B2B
* Education
* York


Client Details

An established educational establishment


Description

As a Digital Marketing Executive, you will be responsible for utilising a full range of online and offline channels to increase awareness of the organisations brand and drive their offering. This is a great opportunity to join a growing marketing and communications team where there are plans for future expansion and prospects of career progression.

The Digital Marketing Executive's primary responsibilities are help to plan and manage campaigns to help increase customer engagement.

Key responsibilities:

* Responsible for supporting the implementation of the multichannel marketing plan to drive awareness. This role involves the full range of the marketing mix - both online and offline, as well as above, and below the line marketing.
* Implement a fully integrated marketing strategy across multiple channels and report on campaign performance.
lead on data segmentation to maximise effectively from marketing campaigns.
Manage the development of a new website.
* Work across SEO, PPC, Social Media and Email to drive traffic to the website in order to retain and acquire new business.


Profile

As a Digital Marketing Executive, you would have experience ideally with B2B marketing

* Minimum 18+ months
* Experience using a range of online and offline channels.
* Experience of working with data for audience segmentation
* Experience of updating websites and using content management systems
* Ideally have knowledge of SEO and PPC
* Experience of social media and have planned direct marketing campaigns
* Excellent computer skills, including use of MS Office packages (Excel, Word, PowerPoint)


Job Offer

Salary £20,000-£24,000 + Excellent Benefits

A great opportunity to develop and progress and a growing organisation

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