Marketing Manager

Location
England,Berkshire,Reading
Salary
£60000 - £70000 per annum + benefits
Posted
01 Nov 2018
Closes
15 Nov 2018
Ref
13964429/001
Contact
Leslie Davies
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Reporting to the UK Sales & Marketing Director, the Marketing Manager is focused on driving growth by leading the long-term brand strategy, developing annual business plans and driving in-market execution. From time to time you will work with International colleagues to support growth in overseas markets.


Client Details

Reporting to the UK Sales & Marketing Director, the Marketing Manager is focused on driving growth by leading the long-term brand strategy, developing annual business plans and driving in-market execution. From time to time you will work with International colleagues to support growth in overseas markets.

My client is committed to providing innovative and efficacious products for the self-care market for people who want to lead a healthier life.



Due to recent brand acquisitions, an opportunity has arisen for a successful Marketing Manager to join our UK Sales & Marketing team.


Description

The Marketing Manager will be responsible for the development of overall category strategies and is expected to drive the growth of their assigned brands through relentless in-market execution.



The Marketing Manager will contribute to the P&L for assigned brands by driving top line and managing the bottom line and marketing spends.

Your responsibilities will include:



* Develop, recommend and lead the execution of local marketing plans for assigned brands, including media strategy, and manage the effective deployment of the marketing budget

* Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth

* Lead the development of brand guidelines, copy strategy, and ensure adaptation for other regions to ensure a consistency



* NPD/EPD pipeline: analyze consumer insights, create concepts and test them with consumers, maximize profit and optimize existing range via continuous improvement

* Create compelling presentations and assist with 'sell-in' to the trade



* Assist leadership on influencing global brand strategy and best practice sharing with countries



* Category analysis, including financials, market shares and competitive information



* Key point of contact between internal and external teams e.g. manufacturing, R&D, regulatory, design internal and external agencies



* Generate, propose and lead initiatives regarding digital marketing and e-tailing activities based on thorough understanding of best practice as well as consumer and market understanding

* Manage SEO and SEM for assigned brands

* Manage the development of marketing material for digital/social activation including brand websites, Facebook, Instagram and other targeted platforms

* Increase traffic to and leverage data from brand websites

* Prepare regular reporting on the digital/social monitoring and media performance



* Active support in creation of UK 5yr Plan



* Strong understanding of brand equities

* Present initiatives and plans in front of senior colleagues, R&D, supply and other support functions


Profile

The succesful Marketing Manager will ideally display:



* Minimum of 5 years' experience in Marketing in FMCG - a mix of Sales/Trade Marketing and Marketing is preferred

* Oral Care category experience is preferred but is not essential

* Educated to minimum bachelor's degree level in a business-related subject

* Demonstrable commercial acumen

* Strong analytical skills, understanding of P&L

* Solid understanding of trade, channel & business mix in the UK

* Understanding of 360 activation's - on-ground activity and media amplification (especially digital)

* Advanced skills in Microsoft Excel and data analysis

* Media planning, deployment & campaign monitoring, delivery

* Excellent Digital media capability- understanding of Digital media landscape


Job Offer

This is a fantastic opportunity for an experienced FMCG marketer to join a fast paced growing business and genuinely grow with a business that is going places. You'll be dynamic and strategic without losing the passion to get stuck in and get your hands dirty.

My Berkshire (near Reading) based client is offering a great package including share options.

Please apply now or get in touch for more information.

Similar jobs

More searches like this

Similar jobs