Strategic Innovation Marketing Manager
- Recruiter
- Ball and Hoolahan
- Location
- London
- Salary
- £50,000 - £60,000 per annum
- Posted
- 30 Oct 2018
- Closes
- 27 Nov 2018
- Ref
- 315843
- Job Discipline
- Digital, Direct Marketing, Innovation & NPD, Insight, Marketing (General)
- Experience Level
- Manager
- Contract Type
- Permanent
- Hours
- Full Time
This fabulous dynamic start-up food company has been growing year on year and no plans on stopping just yet!
This is a newly created role in the business. They are looking for a passionate and driven innovative foodie who can get to the heart of what matters to consumers and what they want and then how to be deliver this.
You will:
- Have a strong understanding customer needs & motivations to identify the largest value creation opportunities for the business
- Understand using insights and identify engaging and relevant NPD opportunities
- Concept ideation, test and development new food or service propositions
- Identify strategies to and maximise customer acquisition & retention
- Business case development of the most promising concepts, to translate these into project plans
- Work closely with the activation and digital teams to see these through to market
- Work with the Growth Marketing team to ensure that these are communicated through to consumers
- Evaluation of project and optimisation
About you:
- Ideally FMCG / Retail background
- Highly numerate with broad commercial understanding
- Able to quickly build and sustain strong working relationships
- Proven track record of driving growth through innovative marketing strategies
- Experience of working in a start-up/ scale-up/ high-growth business an advantage.
- Passionate about food!
Lovely culture, great team, lots of business awards, good perks!
Central London location
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