Marketing Manager - FinTech / Software

Recruiter
EMR
Location
England,London
Salary
£40000 - £55000 per annum + Benefits
Posted
29 Oct 2018
Closes
26 Nov 2018
Ref
1630859
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial, IT
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Plan and execute lead generation campaigns in line with the strategic business objectives for increasing annual recurring revenue

* Inbound digital and content syndication campaigns to support new business.
* Organise customer events - seminars, conferences and workshops, to educate and nurture prospects to increase sales readiness.
* Manage expenditure of programmes in order to deliver a forecasted ROI
* Work with external channel partners to facilitate marketing programmes to drive indirect customer growth for solution

* Help to drive press and media opportunities alongside the PR and Communications team
* Regular reporting, presenting and communication of campaign performance.

Requirements:

* Proven experience in planning and managing and executing marketing programmes that have yielded the required level of performance and return on investment.
* Experience of marketing within the Fintech sector or software/technology business environment is preferable
* Competent in driving demand via a range of appropriate marketing channels, such as email marketing, events, 3rd party and digital and social platforms.
* Past experience in running Google PPC and SEO programmes and contributing to continual website enhancement.
* Can demonstrate a proficiency in developing compelling content to drive prospects through a buying cycle.
* Experience in writing compelling copy for internal and external communications.
* Previous experience with a lead automation platform such as Marketo or Eloqua and Saleforce.com is preferred.
* Ability to work in Microsoft Office packages - Word / Excel/Powerpoint
* UK experience

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