DIGITAL MARKETING EXECUTIVE

Location
England,Kent,Folkestone
Salary
£20000 - £24000 per annum
Posted
26 Oct 2018
Closes
23 Nov 2018
Ref
76314
Contact
Laura Butt
Job Discipline
Digital
Experience Level
Executive
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Reed Marketing & Creative are working with a leading Manufacturing company who are based in the Retail market, they require a Digital Marketing Specialist who has SEO and PPC experience to join the marketing team.

Responsibilities:
● You will take lead on all search engine optimisation (SEO) across all of our sites, on page and off page.
● Implement a successful 'go live' process that will be used when new websites go live.
● Maintain and monitor websites; Identifying, diagnosing and resolving any Technical SEO issues including 404
errors, crawl errors, robots.txt file, sitemaps, missing alt attributes and so on.
● Migrate existing websites to a new CMS or URLs structure, including 301 redirects and http to https
● Conduct keyword research to use for SEO and PPC campaigns.
● Write compelling unique title tags, meta descriptions and h-tags across all sites.
● Keep up to date on SEO best practices and Google Algorithm updates.
● Analyse website performance using Google Analytics and other tools, making any recommendations for
improvement.
● Maintain, optimise and expand current Google AdWords and Bing Ads accounts.
● Monitor all websites where our brand appears, ensuring all content and data is correct.
● Assist with new product copy creation.
● Assist with optimisation of current product copy.
● Increase conversion rates for company websites across multiple marketing channels
● Create a roadmap for future website improvements
● Work with external developers to prioritise and implement future improvements for company websites or
bug fixes
● Work with internal marketers to drive revenue across multiple channels
● Write copy for key landing pages

Requirements:
● 2 years experience in an SEO / PPC role.
● Experience with website analysis using Google Analytics.
● Knowledge of keyword tools including Google Keyword Tool.
● Experience working with Google AdWords and Bing Ads.
● A working knowledge of current SEO trends and algorithm updates.
Desirable:
● Google Analytics Certified
● Google AdWords Certified

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