Senior Digital Marketing Executive

£33000 - £38000 per annum
24 Oct 2018
21 Nov 2018
Ben Cook
Job Discipline
Experience Level
Contract Type
Full Time
The Senior Digital Marketing Executive will implement and evaluate integrated marketing and promotional campaigns, with a focus on web content creation and management, email, and analytics.

Client Details

The client has a reputation as one of the world's highest performing Government Tourist Offices. They promote international tourism, facilitating economic growth and cultural dissemination.


In order to support the organisation in their rapid growth, the Senior Digital Marketing Executive will be responsible for:

* Maintaining and improving the main website and microsites, publishing personally created and curated content, and advising on iterative improvements to look, feel, and functionality.
* Preparation and distribution of consumer and trade newsletter, researching content, editing, and advising on customer segmentation.
* Providing regular analysis on marketing performance, predominantly using Google Analytics and Tag Manager.
* Support with partnership campaigns and promote the brand in events and workshops.
* Respond to trade and consumer enquiries in a timely and professional manner.


The Senior Digital Marketing Executive will be excited to improve and grow within a friendly and commercial public institution. You will have:

* A great understanding of Digital Marketing principles, including online advertising, social media, content management, and digital performance metrics
* Great organisational skills and a willingness to get stuck in to various projects at once
* Project management ability, able to prioritise work and deliver at pace
* Working knowledge of: WordPress, Excel, Photoshop, and Google Analytics
* Ideally, a passion for travel and tourism.

Job Offer

The successful candidate will have great opportunities for growth and professional development, earning £35,000 and working at their Central London offices.

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