Head of Marketing - Retail

Location
England,Hertfordshire
Salary
£60000 - £70000 per annum
Posted
12 Oct 2018
Closes
09 Nov 2018
Ref
13956173/001
Contact
Alice Swatton
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
A Head of Marketing role is available with an innovative retailer to look after their loyalty and acquisition team as they expand their business. My client is based in Hertfordshire.


Client Details

My client is offering a really exciting opportunity to join them in a brand new role as Head of Marketing as they grow their business. My client has been voted the best retailer in their market by Which? and this has been achieved by transforming the way we shop and putting their customers at the core of their focus. Their marketing is all about understanding what motivates customers and how they can fulfil their needs whilst offering a premium service. Their values are their DNA and act as guide for everything they do. The best service, the best quality and the best experience. My client is based in Hertfordshire.


Description

My client are looking for an experienced and talented Head of Marketing with a proven track record in delivering solid acquisition and retention strategies across both on and offline channels. They will be responsible for:



* Managing and mentoring a team of 8 with 3 direct reports





* Create, manage and deliver successful strategies for growth





* Create, manage and deliver successful campaign performances.





* Using both on and offline marketing channels individually and together to their full potential





* Focus on building and using cross channel initiatives for maximum efficiency, ROI and results.





* Lead planning and campaign roll outs across the financial year in line with sales targets.





* Lead on effective customer segmentation and audience targeting strategies.





* Have a data driven approach creating, targeting and analysing everything





* Influencing and challenging key business decisions at senior levels.





* Work closely with key stakeholders to develop the business and hit targets.


Profile

The successful Head of Marketing will have experience in retail management- beauty if possible but open to sector.



* In depth knowledge of AdWords & bid managements technologies





* Experience of Affiliate networks





* Understanding SEO best practise





* Experience with Google Analytics





* Experience working with an ESP





* Experience of customer segmentation and CRM best practice.


Job Offer

The Head of Marketing can receive a salary of £60k-£70k depending on experience plus great company benefits.

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