B2B Marketing Manager

Better Placed
England,Greater Manchester,Manchester
£40000 - £45000 per annum
12 Oct 2018
06 Nov 2018
Sarah Johnson
Job Discipline
Category Management
Experience Level
Contract Type
Full Time
As the B2B Marketing Manager your role will include the following:

* Work closely with senior stakeholders to understand business objectives and challenges
* Develop a deep and thorough understanding of relevant market trends, competitors, customer segmentation and USPs. Undertake periodic reviews and update business unit.
* Create a single minded sub-brand proposition that aligns to the brand proposition
* Develop the three year marketing strategy to support the three year business plan, and build and maintain the one year marketing plan

* Evolve the brand as needed and protect it at all times
* Measure and evaluate all activity to understand ROI and refine plan where needed, ensuring it works as hard as possible at all times
* Work closely with other business partners to share learnings and identify efficiencies
* Create and deliver periodic campaigns to communicate brand proposition
* Continually support the group proposition and identify opportunities to drive cross-selling
* Deliver the marketing plan through relevant multi-channel activity, including but not limited to PR, events, website and social media
* Develop content for use across websites, case studies, brochures
* Own and maintain relevant brand websites, and work with our digital agency to optimise them to drive leads and our brand impression
* Create and maintain a suite of marketing collateral including brand/service line brochure(s) and case studies
* Working with our PR agency develop and deliver a calendar of PR and thought leadership opportunities
* Identify industry events to support marketing plans and make all the arrangements to make the event happen
* Work with the Social Media Executive to ensure they understand your brand propositions, marketing objectives and calendar of activity so they can support your plans
* Manage the marketing budgets for your relevant area(s) ensuring they stay on track
* Identify opportunities for internal communication updates and share with the Internal Communications Manager to deliver
* Be aware of best practice in relation to communication methods, implementing and trialling new ideas where relevant and evaluating success

Qualifications, Experience & Personal Competencies

* Marketing degree or other relevant qualification
* Relevant experience in B2B marketing
* Ability to make connections, build relationships and influence at all levels