Content Manager

Location
England,London,City of London
Salary
£60000 - £65000 per annum
Posted
08 Oct 2018
Closes
05 Nov 2018
Ref
13959302/001
Contact
Marcus Deeks
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Unique opportunity to join a UK leader in Financial Services headquartered in London as a Content Manager.


Client Details

Leading UK Financial Services organisation based in central London.


Description

As the Content Manager you will:

* Write clear marketing copy to promote our products/services. This could include (but may not be limited to) web, social media posts, emails, letters, brochures.
* To lead on the creation and drafting of all client literature - across both private client and business channels. You will work with the design team and be expected to lead on flat plans and layouts.
* Produce creative and compelling written pieces that address prospects' needs and creatively showcase the benefits of selecting us a provider.
* To draft client-facing communications throughout the acquisition and client life-cycle. This will include drafting communications and letters so that clients understand in straightforward terms the impacts of changes in regulation or the terms of our relationship. You will work with stakeholders including Legal, Compliance and Information Security, ensuring their needs are accommodated while any communications remain clear and readily understandable.
* Prepare well-structured content to work with the workflows of the Marketo marketing automation system.
* Ensure copy is consistent to our brand and written style guide.
* Update website content as needed.
* Working under the guidance of the marketing managers, create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site.
* Ensure that your work embodies our brand idea of enriching lives.
* Develop and sustain your technical knowledge of regulatory, financial planning and investment matters, so that your writing remains cogent.
* Accountable for ensuring all work receives compliance approvals, and for producing and completing a support file of fact and proofs to ensure compliance.
* Review and edit copy from other members of the content team and the wider marketing team as required.
* Identify customers' needs and gaps in our content and recommend new topics. Actively contribute to the generation of content ideas.
* Analyse metrics to understand the success of content pieces, and use that analysis to inform discussion about future content strategy.
* Support the head of content in the development of the annual content plan.
* Support the head of content in the management of workflow in the content team.


Profile

The successful Content Manager will have:

Qualifications

Degree Educated (ideally 2:1 or above) in a related discipline.

Experience

* Excellent standard of written and spoken English, with a matching portfolio of work
* Experience of working in financial services.
* Strong commercial acumen and interest in the business of business.
* Experience of working at pace, and managing and delivering multiple projects to tight deadlines.

Attributes/Skills

* Confident in the use of data, and accurate in writing.
* Solid IT skills - Word, Excel, Outlook.
* Experience of a content management system desirable.
* Preference for working in teams over solo working.


Job Offer

Competitive salary circa £60-£65k plus excellent benefits on offer to the successful Content Manager in London.

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