DIGITAL CONTENT EXECUTIVE (FS)

Location
England,Lancashire,Preston
Salary
Up to £25000 per annum
Posted
04 Oct 2018
Closes
01 Nov 2018
Ref
75168
Contact
Nicky Price
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
My client, a financial services business based in Preston is recruiting a Digital Content Executive (copywriter) to join their dynamic marketing team. If you have a strong digital content background with excellent writing skills then please get in touch!

Key Responsibilities:
This is a new position to help support our exciting, aggressive growth plans of the business across multiple brands in a high growth industry. It is hands on, responsible for the content that is created on our core websites. You'll own the delivery of the digital content roadmap that will fuel our long term digital customer acquisition. You'll have the opportunity to shape our approach through your own creativity, customer understanding and performance data.

You'll be joining during a period of significant strategic change & growth for the organisation, with the opportunity to take ownership of projects that are vital to the delivery of our digital ambitions and business objectives.

Revamp the content across our core customer facing websites - Create outstanding, SEO optimised content that attracts
Work alongside the rest of the team to ensure a seamless approach across user experience, content and customer acquisition.
Work with the web developers and designers on redesigning and rebranding to ensure long term content requirements are met
Research & understand consumer motivations to identify the right subject matters, tone and style for website content. Build & deliver the content roadmap
Create web content that will engage our audience and rank high in Google search results. This will involve both writing content yourself, and briefing our in-house copywriters and designers.
Engage in content outreach to gain strategically important backlinks to increase our Google search rankings (training and guidance will be provided)
Social media promotion
Amplify content created across social platforms as part of our omni-channel content strategy. Also design and create bespoke executions specifically for social media to enhance performance
Optimise our content approach on social media and keep up to date with the latest developments across all social networks. Grow our social channels, driving meaningful engagement on the platforms, awareness of Key, education of equity release, and traffic to the site.

What we're looking for!
We are looking for a positive thinker that sees the potential opportunity in a problem, and the tenacity to question and improve something that is already working well. A strong passion for digital is a must.
Demonstrable experience and achievements within digital content, copywriting for websites, social media management and search engine optimisation would be highly valued in this role.
Salary £25k
22 days+bank holidays
Pension
Healthcare Plan
Life Assurance

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