Head of Marketing Insight & Analytics

West Yorkshire
£60000 - £75000 per annum, Benefits: Excellent Benefits + Bonus
27 Sep 2018
25 Oct 2018
Jonathan Voss
Job Discipline
Data & CRM, Insight
Experience Level
Contract Type
Full Time
Our client is a leading consumer brand and they have an exciting new role for a Head of Marketing Insight and Analytics. The Head of Marketing Insight and Analytics is responsible for leveraging data to drive tangible growth across the business. This is a hands-on leadership role building and leading a team to leverage significant data resources to enable fact-based decisions across the business.

  • Lead a team of analytic professionals, develop both business and technical skills of team members
  • Partner with marketing and merchandising colleagues to bring new insights to address business challenges across targeting, pricing, promotions, on-site conversion, new product development and personalisation
  • Champion the adoption of a data-driven, fact-based culture across the business
  • Collaborate with IT to develop the quality and variety of data assets to improve decision-making and speed-to-market
  • Oversee the design and measurement of all experiments both on-line and off-line
  • 7+ years with an insight-led consumer brand which has a significant on-line presence with at least 3 years as a team leader / manager
  • Proven track record leading analytics projects with demonstrated financial impact
  • Significant knowledge of both digital and direct marketing techniques
  • Proficiency in developing experiments and measuring marketing campaigns
  • Experience using insights to improve the path to purchase and increase site conversion
  • Knowledge of SQL; experience with at least one of the following programming languages Python, R, SPSS, or SAS would be beneficial
  • Previous experience with a web analytics package

Apply for Head of Marketing Insight & Analytics

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs