Data Selections Manager

Recruiter
Better Placed
Location
England,London
Salary
£38000 - £40000 per annum + bonus and benefits
Posted
27 Sep 2018
Closes
25 Oct 2018
Ref
LB/263983
Contact
Lucy Butterfield
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Data Selections Manager

Central London

£40,000 per annum

Full-time, permanent

A leading data-driven marketing and loyalty analytics company is currently seeking a Data Selections Manager to join their marketing services team.

Working in a vibrant agency environment the successful person will recruit, manage and motivate a team of two whilst building out campaign solutions fro the loyalty business.

About the role:

* Design, build and deliver data for loyalty card campaigns, segmenting the data for customer targeting.
* Become an expert in the complex data-sets handled by the business, and how to use these for business success.
* Consulting with internal teams on campaign design, ensuring best practice adherence across marketing and technical teams.
* Continually improving all campaigns and processes on an ongoing basis.
* Acting as the go-to expert in internal analytics tools and software.
* Representing the business at sector-relevant events - i.e. FMCG, marketing, analytics.
* Covering for the department lead and act as a point of escalation in their absence.

About you:

* Experienced in a marketing campaign role within a consumer focused business.
* Significant experience within high volume, data segmentation campaigns.
* A great understanding of email marketing and direct marketing.
* Proven experience in querying databases with SQL.
* Solid knowledge of principle databases and data warehouses.
* Thorough understanding of database segmentation and database marketing processes.
* Proficiency in IBM Watson Marketing Suite in particular Unica Campaign and Silverpop.

What's in it for you?

* Competitive salary, bonus, pension, gym subsidy and on-site gym, on-site subsidised cafeteria, a varied and challenging work environment and colleagues who will support and challenge you to be your best!

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